Initially, financial institutions were reluctant to offer online bill payments. PayMyBills.com was an idealab-backed company that connected with early adopters. The process was crazy cumbersome and involved re-routing customers’ paper bills to a central processing plant for scanning and digital presentation. Our brochure needed to explain how the service worked and make it sound safe and convenient. (And, yes, I’ve worked at two unrelated companies with “MyBills.com” in their name.)